PM2: Step-by-Step Data Strategies
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  Gwen Thomas   Gwen Thomas
Corporate Data Advocate
IFC, part of the World Bank Group


Monday, April 29, 2013
01:30 PM - 04:45 PM

Level:  Introductory

Expectations about Data Strategies are tricky. Stakeholders may expect broad strategies or ones targeted to address specific needs. They may want high-level descriptions of approaches to complicated situations, or detailed outlines of all the activities to be included. Those who are responsible for strategies face a fundamental paradox: they need to be able to share both high-level and detailed strategies even while those details are still in flux.

This session will show the trick to resolving that paradox: a step-by-step process that

  • Identifies key components to be included in a strategy and 3 ways of organizing them
  • Provides “drop down” choices for 5 categories of strategy components
  • Includes a formula for expressing the value of implementing the strategy
  • Provides templates for memorable elevator speeches
  • Includes a method for aligning Business Management, Data Management, Technology Management, and Governance activities

Gwen Thomas is a Data Governance pioneer, helping to define and evangelize the field. Founder of the Data Governance Institute (DGI) and primary author of the framework and guidance materials found at, she has influenced hundreds of programs around the globe. In the spring of 2013, Gwen joined the International Finance Corporation, part of the World Bank Group, as their Corporate Data Advocate. Earlier in her career, Gwen spent a dozen years working in the trenches and in management roles as a systems integration consultant and Knowledge Manager. has named her one of "17 Women in Technology You Should be Following on Twitter " (she's @gwenthomasdgi) and has included her in their Data Governance Gurus list.

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