Well Behaved Data – It’s a Matter of Principles
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  Sheila Jeffrey   Sheila E Jeffrey
Senior Information Architect - SVP
Bank of America


Tuesday, April 30, 2013
03:20 PM - 04:10 PM

Level:  Intermediate

Review the need for principle statements, and their relationship to other architecture components (e.g. strategies, standards, guidelines, metrics, best practices) in the delivery of architectures. Discuss the scope and definition of information architecture, and how principles facilitate this particular discipline. Provide some sample principles that can be applied in information architecture and discuss their rationale, objectives and implications.

This material will provide insight on how to get started with an information architecture practice by identifying guiding principles. Information architecture in this context is the broad scope of understanding the landscape and relationships of the information assets of an organization (it is not a web centric view of data).

Presentation Summary/Key Takeaways:

  • The role of principles in architecture enablement
  • Discussion of the discipline of information architecture
  • Application of principles to the information architecture discipline
  • Sample information architecture principles and how to apply them

Sheila Jeffrey has over 35 years IT experience in systems development, system design, solutions architecture, strategy and information architecture, primarily in the financial services industry. Understanding and managing data and information complexity has been a focus since co-authoring a Bank Systems Architecture and introducing CASE (Computer Aided Software Engineering) technology at First Union Bank in the late '80s. After serving in many software project management roles, leading the development support and methodology functions, and training as a data modeler, Sheila served as the project manager to establish a new Enterprise Information Management division at First Union, where she then worked as a manager for 3 years. Since joining Bank of America in 2006, Sheila has initiated an information architecture function at a divisional level prior to serving as a key resource in Enterprise Information Architecture where she partners with and supports the Bank’s Enterprise Data Management and business technology organizations.

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